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The Demon Drink Tag

I’m happy to report that I am one of the few exceptions to the ‘degeneration with age’ rule. Like a fine wine, I have gained subtlety and depth with the passage of time. I have also learned some interesting, if seemingly irrelevant, facts. One such pearl of wisdom is that the average bath holds 320 litres of water. That is about 84 gallons in American.

This puts me in mind of the story about the chap who, suffering from a skin rash, went to the doctor. The doctor gave him some tonic and told him to take two teaspoons of it after a warm bath. A week later, the patient returned. His skin rash worse. The doctor asked him if he took the tonic. He replied “No, I couldn’t do it Doctor. Sure, I couldn’t even finish drinking the bath.”

In our advertising agency business we try to maintain reasonably high ethical standards. We like to get paid for what we do. We like to pay our business partners in a timely fashion and we don’t expect any special treatment. We don’t approve of inducements.

For you fans of Don Draper in Mad Men, please note that he is showing how it was back in the 50s and 60s not how it is today. I know this because I was around for the tail end of all that. It was a daft business back then. Standards were not what they are today.

The evidence of many years enjoying wine is here. It also hangs in our home. I have made two notice boards from corks we have pulled and I have enough corks to make many more.

Living here in Ireland, I know plenty of chaps who get value in their drink by taking an estate car or a ‘white van’ across to France on the ferry to buy wine and beer in bulk at a discount. They travel the minimum distance from the port, load the van and having spent the minimum amount of time away, make their way back home. They succeed in getting cheap drink.

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