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Parsnip Tag

ScallopsI dedicate this post to innovation. Our advertising business is now a broad communications company because we have been innovating like mad over the last few years. If we hadn’t, it would have gone the way of hot metal (I am long enough at it to remember the compositors in the Irish Times, Irish Press and Irish Independent newspapers outputting the lines of type from molten lead on huge noisy typewriter like machines.). Those skilled craftsmen are now a part of publishing folklore as will be the UX Specialists of today (User Experience to ye outside the know).  It’s all about change management and innovation. This is an excellent thing because it keeps us mentally agile, interested and hopefully, interesting.

Yes, I do have a son. This my come as a surprise to some of you. It would be a surprise for the Wife if I had not come clean on the matter with her. Before I get into that, I’ll bet you know the parable of the prodigal son. I’ll also bet you that you have never referred to somebody as being “prodigal”. You have never rolled down the car window and shouted; “Ohi, You. You Prodigal. Move that heap.” Or perhaps, you ladies, behind a gloved hand, over a double frappachino laté, whispered to a friend; “She is sooooo prodigal. I don’t know how her parents put up with her.” Admit it to yourself. You probably don’t even know the exact meaning of the word.