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Jacob’s Ladder Tag

Beef short ribs (1 of 1)When I had my recent poor experience of trying to buy some lamb shanks, I thought it was an isolated incident. However, I was wrong. There is an oft used expression in marketing circles. That phrase is ‘Retail Theatre’. You know the sort of stuff; a rotund, jolly looking chap carrying freshly baked bread on a tray above his head or the vegetable aisles that look similar to a Shakespearian street scene. I am all in favour of a bit of the theatrical when I’m out and about buying the staples. But, when style pushes a knife through the arras and kills substance as effectively as Hamlet saw off Polonius, It’s time for me to take to the stage.

Beef Short RibsSorry about the long headline but I have been talking to my butcher. He tells me that beef short ribs or Jacob’s Ladder, as it is known in trendier spots, is becoming quite chique. If the normal rules of economics prevail, prices will rise as popularity increases. So, don’t cook it. We want to avoid inflation here in Ireland. Things are bad enough. It is not as nice as it looks so don’t cook it. Please. 

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