Innovate or Die – It’s Scallops Peters
I dedicate this post to innovation. Our advertising business is now a broad communications company because we have been innovating like mad over the last few years. If we hadn’t, it would have gone the way of hot metal (I am long enough at it to remember the compositors in the Irish Times, Irish Press and Irish Independent newspapers outputting the lines of type from molten lead on huge noisy typewriter like machines.). Those skilled craftsmen are now a part of publishing folklore as will be the UX Specialists of today (User Experience to ye outside the know). It’s all about change management and innovation. This is an excellent thing because it keeps us mentally agile, interested and hopefully, interesting.
