You can see it now. The backdrop is the inside an old red-brick building housing a gleaming modern copper still. The guy, wearing skinny jeans and an old check shirt, is mid 30s with a beard of which Grizzly Adams would be proud. He is holding a glass up to the light, as if he is inspecting a rare diamond for clarity. He’s not, he’s looking at one of the easiest to produce spirits, gin.