Back when Adam was a boy (the early 1950s) the British were encouraged to ‘Go to work on an egg’. This was a great advertising campaign built around a fantastic piece of copywriting. Having Tony Hancock in front of the camera helped a bit too.
In my business life, I have had the dubious pleasure of writing copy for various Easter advertisements featuring ‘Eggstravaganza’ in the headline. This usually followed up with ‘eggciting offers’ ‘cracking deals’ and other eggscrutiating word plays.