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Beef Short Ribs Tag

Butchers are like the rest of us. There are the good ones and there are the not so good. There are some worth marrying and some that deserve a life of loneliness. When it comes to the ‘lesser joints’, some butchers play a little on the ignorance of the buying public and sell them stuff that should really be going into the off cuts. Thankfully, there are many great independent butchers selling top quality meat. I believe that most of them are at least “in a relationship”. Butchers who are keen to educate their customers and are delighted to see people like me using the lesser cuts in different and interesting ways. So, when I encourage you to try this straightforward Beef Short Rib Stew, be sure you get the right ribs from the right butcher. It could lead to a beautiful romance and a long term relationship.

Beef short ribs (1 of 1)When I had my recent poor experience of trying to buy some lamb shanks, I thought it was an isolated incident. However, I was wrong. There is an oft used expression in marketing circles. That phrase is ‘Retail Theatre’. You know the sort of stuff; a rotund, jolly looking chap carrying freshly baked bread on a tray above his head or the vegetable aisles that look similar to a Shakespearian street scene. I am all in favour of a bit of the theatrical when I’m out and about buying the staples. But, when style pushes a knife through the arras and kills substance as effectively as Hamlet saw off Polonius, It’s time for me to take to the stage.

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