They say that one is lucky to be able to count one’s friends on the fingers of one hand, even if one is unlucky enough to have suffered a gory industrial accident that trimmed a couple of digits. But, we can all take comfort in the knowledge that our supermarket has our back. They love us. They send us money back vouchers and offer us tasty bits of cake as we enter the store. They always have smiling people in the promos on Facebook. They even go to the trouble of taking out full page advertisements in the Sunday papers to let us know the great offers that they have set aside for us. They are our friends after all. That’s the sort of thing friends do.