I remember back in the day when I was promoted to Junior Account Executive at Wilson Hartnell Advertising in Dublin. I had one suit (mid-blue pinstripe) and a strong desire to progress my career. In those days, a presentation for new business would inevitably lead to, at least, one really late night in advance of presentation day. The Junior AE always getting the responsibility of photocopying and binding the vast reports that agencies thought they needed to produce. The last thing to go into the report was always the ‘creative rationale’. This was written in a ‘cart before the horse’ sort of a way, after the creative material was produced. Naturally, the rationale was written to suit the idea produced. A cynic might put forward the argument that this bit of writing would be the most creative of all, making the case for the ideas produced, often at the very last minute. But, I’m not a cynic.
A while back, I was involved in a commercial video shoot for one of Ireland's leading food distributors. We spent three days shooting a variety of recipes for use on social media and on the client's website. The format for these videos is well tried
All good things must come to an end, they say. All good things except an Irish summer, it seems. We have had a few weeks of great sunny weather and temperatures in the mid 20s. The last time this happened, I was a small youth
Ireland is experiencing a period of glorious hot, sunny weather. It’s currently the warmest spell since 1977. In Ireland, when the warm weather hits, we strip off, rush out and burn our pasty skin to a nice lobster red. Families and gangs of what are euphemistically described as ‘youth’ descend on our beaches. Following long periods in the sun, blistering themselves and spreading a desecration of used nappies (families) cans (youth) and litter (everybody, it seems), they return to their homes for an evening family barbecue. Most satisfy themselves with spurious meats in radioactive looking sauce from the supermarket. Life can be better than this. Let me show you how.