This time, it’s the dismal treatment dished out to the blogging community by some communication business ‘experts’ that has me in a lather. First I’ll rant then I’ll produce the evidence. Some of you might do this stuff professionally. I know that for sure, most of you do it more professionally than I do. Some of you even earn a living from blogging. I don’t. In my other life, I run a communications company. (Go on, click the link.). When it comes to digital strategy, engagement and audience building, we know what we are doing. We also know the value of ‘influencer endorsement’.